Our new line, called Blume, is a unique collection of personal, sentimental, unique and beautiful jewelry. That's right, I said jewelry! I'm sure you're wondering how jewelry fits in with Uppercase Living's home decor offerings. After all, aren't we a vinyl company? That's exactly what I thought when I first heard about Blume. I just didn't see the connection at first. That has definitely changed.
Uppercase Living's motto is Live A Life Inspired. From our customers, to hostesses to demonstrators and home office staff, the company seeks to uplift and inspire on a daily basis. This has always been the case with our vinyl expressions. Now, with Blume, you can take your inspiration with you. The pieces are all designed with a story, a message, or a feeling in mind. There are pieces that can be personalized with letters or numbers, embellishment charms with inspiring messages, monograms and symbols and even a bracelet that you can embellish with included vinyl designs (the photo actually shows the blank bracelet with a vinyl vine on it). Sweet birthstones keep your loved ones close to your heart. There are even products designed to help the world by giving back both at home and internationally.
You might be wondering where this leaves our vinyl offerings. It leaves them in great shape, judging by our brand new Holiday Mini Catalog. It is full of fun and meaningful ideas for the holidays from Halloween through New Year's. UL has done a fantastic job with this one and our vinyl products continue to impress.
As a testament to UL's commitment to us demonstrators, they have made it so easy for us to add Blume jewelry to our offerings. We have separate catalogs but combine both product lines to maximize orders and party sales. By combining the two, our customers get more free gifts and Double Up Rewards, and our hostesses also benefit by earning more FREE products from bigger parties. They can use their hostess benefits on either product line and get some of each. New demonstrators can choose whether they want to focus on our traditional vinyl, Blume jewelry, or both, like me.
So there you have it: 6 weeks of pondering since my last post to tell you this exiting news. I encourage you to take a look at Blume and see what about it inspires you. You're also welcome to come to my upcoming Open House and try on some pieces in person. I'll be sharing more stories about this unique line here in the future and of course, photos on my Facebook page. But for now, take a look at the following video and get ready to BLUME with Uppercase Living.