Sunday, May 17, 2015

THAT Clock

Over the years, it hasn't been unusual for our customers to be inspired by our products and create something unique and personal to them. After all, that's really what Uppercase Living is all about. What is unusual is for a customer design to become a perpetual best seller. That is exactly what happened with our Time Spent With Family clock.

A couple summers ago, I suddenly noticed that I was selling a LOT of these clocks. They'd been available for a while, with photos floating around the Internet. But all at once, I was getting orders for them from new customers I'd never had contact with. A quick check-in with my demonstrator friends confirmed that they were seeing the same trend. It seemed that a website had shared a photo of the clock and it had quickly gone viral. It was only a few days before we sold out of the clock mechanisms, and our next two shipments quickly sold out, too. People who'd never heard of Uppercase Living were now searching us out to order this clock. Since then, the clock has gone viral a handful of times with sales spiking periodically. The rest of the time, it is one of our most popular items, with consistent orders month after month.

It wasn't difficult to see why this particular item touched so many different people. As our lives become busier and free time becomes more elusive, what matter most are the moments we spend with our loved ones. Adding personal photos to this expression makes it the ultimate custom wall art, showcasing the times and people who mean the most to us.

Before long, we started seeing customers' photos of their clock installations. As you'd expect, many added their own personal touches to the basic design. Why copy our photo, when they could create their own version. We saw different vinyl colors as well as unique frames, sometimes in equally unique configurations.

Inspired by our customers' creativity, our designers decided to give them even more choices. New font designs were soon introduced, proving just as popular as the original, and resulting in more new customer creations.

Each customer photo is as special as the faces smiling out from the photos. I love knowing that each picture was painstakingly selected just for this clock. 

The latest addition to our Family Clocks is a Spanish version. I think it is going to be hugely popular as well. 

One other thing I've noticed about these clocks is that, more than any other item, my customers love to share their photos of it. Not only are they proud of their installation but they love to show off their precious family pictures. I love being able to give them something that is so close to their hearts, and I never get tired of hearing how much they love their clocks.

No comments:


Blog Widget by LinkWithin